top of page

dev logs, game drops, and everything in between


Best Match-3 Games of 2026: The Games, KPIs and Marketing Strategies Dominating the Market
In the first half of 2026 alone, match-3 generated approximately $2.5 billion in mobile player spending, remaining the largest segment inside the puzzle category.
Aug 3011 min read


Balancing Luck vs Skill
Luck isn't the enemy of skill. A well-designed game can use randomness to create situations, while skill determines how effectively the player responds to them.
Aug 186 min read


What Publishers Actually Look For
Publishers make investment decisions. Every game competes against dozens—sometimes hundreds—of other games for the same marketing budget.
Aug 46 min read


Designing Difficulty Curves in Word and Match-3 Games
Why the hardest part of making a puzzle game isn't creating difficult levels—it's creating the right ones.
Jul 159 min read


🎉 Rubi Blast Is Officially Live!
We’re incredibly excited to finally announce that Rubi Blast is now publicly available on the Google Play Store!
Feb 231 min read
bottom of page
